The Need to be Nurtured!
Since we were young children we have loved that feeling of being nurtured. So why wouldn't we now? well we still do. Because we all still want that feeling, the advertisers will try and target people by using sick or people in pain. Then show how their product can make them feel better. Because as we can all remember when we were kids is how out parents used to make us feel better when we were sick, or hurt.