The Need for Prominence!
"The need to be admired and respected, to enjoy prestige and high social status." JIb Fowles. Who doesn't like to feel like they're on top of the world? Not many people don like that feeling. Because advertisers know this they will make it seem like if you use their products, you will become legend. This is the best possible example of the advertising appeal for he is the most interesting man in the world.