Advertisings Fifteen Basic Appeals
Aaron Perez
English 100
Fullerton College
Introduction
1. Need for Sex
2. Need for Affiliation
3. Need for Nurture
4. Need for Guidance
5. Need to Aggress
6. Need to Achieve
7. Need to Dominate
8. Need for Prominence
9. Need for Attention
10. Need for Autonomy
11. Need to Escape
12. Need to Feel Safe
13. Need for Aesthetic Sensations
14. Need to Satisfy Curiosity
15. Physiological Needs
Need for Attention!
Its nice to have people pay attention to you. Advertisements will try and make it seem like if you buy their product, everyone will care about you and what you're doing.