There are many different ways to advertise, but it would seem that there are fifteen of the most popular ways to advertise these days. From the need to be affiliated in some way shape or form to the need for sex, advertising takes on everything to attract a customer who is looking to fulfill theses fifteen needs. Jib Fowles talks about these appeals in his essay, "Advertising’s fifteen basic appeals."
Why Advertise?
Advertisements are needed to spread the word about your company and/or products you are producing. Advertisements have been around since there was any kind of products. Although the way of advertising has changed Drastically from then to now. Not only in the way the advertisements make it from the company to your eyes, but the way how advertisements are created. There is alot of research that goes on behind the scenes to find out the perfect way to target different audiences for the different products being advertised. Of course the bigger the company the more money they can spend on researching their audience to create a better advertisement that pulls in the most people from their target audience. Often times when a company comes out with a new product, unless it is properly advertised, no one will hear or know about it. This would cause the company to loose money from manufacturing so many, but selling so few.